Our Purpose


Mod-es-ty: [behavior, manner, or appearance intended to avoid impropriety or indecency.]


Our brand is intended to shine light on modesty-- specifically, modest women. We live in a society where modesty is becoming quite rare. From showing off the curves of our hips, to the cuff of our cheeks, and every other parts of our bodies that clothing are meant to cover up: it’s quite clear that many brands are flocking to this trend of immodesty.


This leaves many women searching high and low to find apparel that we can wear without feeling exposed, indecent, or simply uncomfortable. HER MODESTY does not aim to condemn the fashions of anyone, but our purpose is to provide respectable apparel for the women who have been searching for modest-- yet, fashionable clothing.  

And I want women to be modest in their appearance. They should wear decent and appropriate clothing…” 1 Timothy 2:9 NLT


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